Timeline and planning

Timeline and planning


The campaign will start online about two weeks before ‘the Passion’. Following this, a second big ‘crowdfund action’ will be taken to finance the start-up costs and / or development costs of the app.

This will be done through the familiar crowdfund platforms, such as Kickstarter.

What do we expect to achieve at this event?

80,000 to 100,000 visitors are expected to come to ‘the Passion’. A large part belongs to the target group of ‘Reel8’. Through our campaign the target group will be able to get to know ‘Reel8’. We also want to collect registrations from interested parties and approach them to:

• Form a group of ‘early adopters’ to be the first to test the app and ‘populate’ the platform at the same time
• Bring the app to the attention through newsletters and various media expressions
• Participate in the next big crowdfund promotion