Originally an illustrator, he has been building a career since the 1990s as a graphic designer / art director at various advertising agencies. His field of work is broad and covers both online and offline and has been able to apply this to brands such as Cadillac Europe, Renault, Grolsch and SNS Reaal.
In 2008 he started his own eCommerce media agency with associates in Zeist, the Netherlands. Since 2013 he has been working fulltime for the One King foundation. With his one-man business JAM16, founded in 2016, he tries to maintain his family in addition to receiving donations, so that he can continue to invest as much time as possible in One King.